15 May 2012
Roger T. Helms is the founder & CEO of HelmsBriscoe Performance Group which he began in 1992. Roger recognized the need for a client driven procurement option for corporations and associations in contrast to the product-based sales networks that existed at the time. Since its inception, HelmsBriscoe has become the global leader in meeting procurement for a variety of corporate, association and government clients. Spanning more than 50 countries, their highly respected network of 1,200 procurement specialists booked 4.5 million room nights last year with over 30,000 properties in more than 150 countries.
Roger has been acknowledged several times by Meeting News as one of the Top 25 most Influential People in the meeting’s industry and was presented with the Distinguished Alumni award from his Alma Mater, Oklahoma State University. He serves on several corporate boards and takes a hands-on role administering the philanthropic Helms Family Foundation.
Roger lives in Scottsdale with his wife, Darla, and their three children.
Mr. Helms shares:
- Current strength of the marketplace (1:14)
- Birth of HelmsBriscoe (3:50)
- How hotels should approach the group market (5:22)
- Debate around resort fees (6:10)
- Will GSA/Las Vegas impact business (9:32)
- The Traveling 5 (12:39)
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