future of loyalty travel and brand affinity programs

Prior to becoming the SVP and COO of Mileage Plus Holdings, Tom O'Toole was the SVP and CMO at United Airlines. Mr. O'Toole spent over 14 years with Global Hyatt Corporation, most recently as CMO and CIO, and served as a Director of Pegasus Solutions, Inc. He joins Brands That Travel to discuss the future of loyalty travel and brand affinity programs.

Tom O'Toole, SVP & COO Mileage Plus Holdings, LLC for United

Mr O'Toole shares:

What it has been like to transition from the lodging to the airline industry (0:52)
How the United and Continental merger is progressing (3:13)
How he sees travel loyaly programs changing in this economic/technology environment (8:45)
His thoughts on the future of miles programs and viability of real time incentives (11:42)
The role mobile currently plays in travel and where he sees it going (13:18)
What leading edge philosophies United Continental Holdings is focusing on moving forward (16:33)
The Traveling Five (18:12)

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Comments (1)

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Comments

25 November 2011

Hello just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Ie. I'm not sure if this is a formatting issue or something to do with web browser compatibility but I figured I'd post to let you know. The style and design look great though! Hope you get the issue solved soon. Thanks|

- Rutha Bellace

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The Traveling 5
We ask every guest of Brands That Travel the same five questions, and have dubbed these the Traveling Five.... Learn More